The future is much less predictable than what we all think, believes everyone who remained invested within the stock markets in 2021. The market has seen many events and changing leaders but as an entity, it keeps going higher in the future. Historically, whenever a subject matter takes leadership, the outperformance continues for some years. Likewise, large caps, mid-caps, and little caps keep outperforming one another across different time frames. Expenditures on the creation of intangible capital like goodwill have increased. On investigating, whether this affects the valuation in context to value and earnings. A composite measure of intangible intensity by which to classify industries is built. The measure relies on intangible assets capitalized on the balance sheet; R&D expenditures; sales, and general and administrative expenditures. Though various asset classes furnish returns that are almost identical over the future, they outperform one another during different time horizons. this is often where asset allocation and diversification become important. choosing assets having weak or correlational statistics helps in diversifying, so when a specific asset underperforms, the opposite asset takes a lead and reduces the general portfolio volatility. Further, investors should be mindful of emotional biases. Various studies demonstrate that the common investor earns below-average returns thanks to emotional biases. for example, the perfect investor behavior is to cut back equity allocation at higher valuations and increase equity allocation at lower valuations. However, investors influenced by greed/fear exhibit contrary behavior. Expensive valuations, downgrading of Indian equities, rising inflation, and the emergence of the Omicron variant led to profit booking on Dalal Street . Fear within the market isn’t as high as it used to be in March 2020. Global liquidity still remains reasonably ample but in terms of percentage, it’s started drifting down a touch. However, half a dozen mid and small-cap companies have defied gravity within the last month, rallying over 50%. As many as 110 mid and small-cap companies have delivered double-digit gains within the month glided by. The market experts at MyFinopedia suggest that investors continue quality stocks and pick large-cap players. this may help them conserve capital amid the volatility.