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About Rusabl
Established August 2020
Rusabl, founded by Mayank Jain, is a brand focussed on making sustainable products affordable. The brand’s journey started back in 2018 as Minimo. In 2020, the brand evolved from its mission of minimalism to its greater vision of sustainability. Rusabl is derived from the word ‘reusable’. It is a property at the heart of everything Rusabl does with its ingenious products. From replacing plastic in toothbrushes with the range of bamboo toothbrushes to replacing plastic carry bags with 100% cotton portable shopping tote bags, and changing a small habit with an eco-friendly cutlery set – Rusabl is dedicated to making the switch easier.
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