Par Excellence is the Creative Company for the Brand "U Fashion". Par excellence, established in 1995 with a sheer passion to redefine the rules of fashion. After an extensive stint of manufacturing and supplying to retailers such as Lifestyle, DCM, Omersons , Par excellence launched their own label "U fashion" in 2008. This innovative brand is into women's ethnic wear offering Kurtas, Tunics, Salwar suits, stoles, Un-stitched suits, Designer Blouses & Sarees. 'U FASHION' caters to urban women with a modern outlook yet value traditions and appreciates age-old craft and artistry of their homeland. 'U FASHION' identifies the needs of such women and hence, creates designs to womenfolk to feel good and helps them to carry their own individual style. No doubt, 'U FASHION' personifies "you" and their punch line rightly says 'Be Unique- Be U’ ‘U FASHION’ gives emphasis to comfort and affordable designer clothing for women. You get to see immaculate figurative hand paintings done on kurtas and sarees and exquisite embroidery works extracted from artisans hailing from different parts of India. Today, 'U FASHION' has carved a niche for quality and for a distinctive approach. 'U FASHION' is a unique brand evolved directly from manufacturing to retail and covers all categories of ladies ethnic wear, providing a complete solution to women who want to showcase her individuality. Hence, the tagline of 'U FASHION' aptly says to a woman "Be Unique, Be U".