AIDS awareness campaign covering all its employees, the driver community and the immediate community around its units; the medical and blood donation camps it conducts in the immediate community around its units; the green initiatives; its revenue-neutral driver training school in Namakkal (Tamil Nadu) and Burari (near New Delhi) to train drivers "on and off the road"; all its measures at driver welfare; its initiative at setting up and hand-holding women self-help groups around its units to sustain themselves economically; its road safety drive on highways around its units; its emphasis on green supply chain management; and its research efforts at conserving resources are some of the initiatives that are on-going. Company Keywords: Indian Automobile Manufacturer, Bus Manufacturer, Special Application Vehicle, Automobile Engine, Truck Manufacturer, Defence Vehicle, Automobile Industry India.